Over breakfast, we talk about how architecture firms practice differently, some like our friends are good in the business of architecture - they make plenty of money and drive European cars, others struggle because they are neither good in the business of architecture neither are they good in architecture. I think we are better in architecture than the business of architecture, although we are starting to do better.
The business of architecture becomes good if the architecture is good, it is a slower process because it requires time to implement projects, to test ideas physically through prototyping, through built work. A full cycle could take ten years, client whom we have completed private homes only started to give us projects now; some 14 years later.
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